Sony will lose $1,000 million dollars during the three first years after sending Playstation 3.
Sony tries to sell the console to less of the production cost that is of around $500 dollars and with that gaining a significant part of the market.
The value of launching of the PS3 will be of $399 dollars. The $100 dollars of difference hope them to recover with the sales of software to the equal one since it did it with the PS2.

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