It read an interesting article this morning, on the possibility that Google sent a service of classified announcements. These it took to think a little to me further on and to risk some theories. But a first brief summary of the news.

Google would send in weeks a service of classified announcements similar to Craiglist, in which the users can announce the floors that sell or rent, supplies of use or sale of objects of second hand. Google asked for to the Office of patents of the USA the recording of eslogan "Advertise on the Neighborhood Wide Web".

They follow the violent movements around webs of calisificados announcements. Let us remember that in May, eBay bought the Spanish vestibule LoQUo, that shows announcements of 18 cities like Madrid, Barcelona or Bilbao. In Jobster July it acquired WorkZoo, company that an effective robot had developed that tracked diverse vestibules and classified the use announcements.

The challenge in the business of classified seems to be in the effective integration of different tools to do of the experience of the user in the pleasant, fast and safe transaction much more.

Thus we see as the Internet giants look for to integrate more and better tools. Google counts on a powerful advertising service (Adwords) with a support for others webs "extra-Google" (Adsense) a system of quite interesting mail but with many things to fix where its technology of voice communication stands out (Google Talk) so that the parts in a transaction can communicate; a very very showy and useful application of handling of maps (Google Maps and Google Earth). One knows that Google is developing a system of payments online (Google Payment) that according to promises will revolutionize the transactions online. Let us add to this, other very useful additional services like GMail and Orkut, the service of mails and social network of Google, respectively). We do not even forget ue are rumors that Google would send a service similar to a TV channel online. Let us remember that Google will also integrate to Adwords to the denominated service Google Accounts .

On the other hand, Ebay the Giant of the auctions in Internet, also is prepared for the "fight", as it denotes the recent adquicisión of Skype. Ebay counts on the PayPal service that more than nothing in the central countries of use generalized for the transactions in Internet.

I believe that the war of the finders will not be as important as many hope; I believe that the War will be mainly in the field of the electronic commerce that we could denominate massive.

I believe that the War of Google will not be against Microsoft or Yahoo, the great war of Internet will be between Google and Ebay, and I believe that both are preparing their organizacionales structures for this, are conscientious from which it comes.

Microsoft totally is relegated in Internet, desesparamente tries to introduce in his products concepts of sinergías, sincerely I do not believe that he obtains it because the philosophy of its products always was remote of sinergía. Here it does not happen through a question of finances or marketing, passes through the side of the philosophy and organizacional culture.

Yahoo, at the moment it seems to be in lethargy, will be preparing something very important? or simply they are waiting for (or negotiating) some fusion?

However, as they are the advantages and disadvantages of Google and Ebay? Google has an endogenous much but great impressive development technological that the Ebay, in addition at the moment its impact in the market to investments and the consumers, I play to say to me, is greater. By on all the things, Google has the motor of searches in more powerful Internet of the world, is its main assets there.

Ebay on the other hand, has greater penetration in the market if we spoke of "fidelizados" users, more time in the market (what dá another type of perception to the investors). What Google has of technologies of searches, Ebay has it in its structure of marketing and the knowledge of the market.

Ebay has a better local positioning, has direct presence in the main markets of the world, with specialized organizacionales structures; and if it said that the integration of tools will be very important for the electronic commerce, the level of adaptation to the economies (and because no, cultures) local will be the other desequilibrante factor.

I believe that Google has assets more volatile than those of Ebay, which could bring problems to him in case of a world-wide recession (that to intention is foretold by many economists) and the consequent nonliquidity of the market.

Without doubts, the analysis of these companies exposed here very is limited, but to the effects of this article he is not either recommendable to advance further on.

As it is the paper of Amazon? To my to seem Amazon will finish in the medium fused or absorvido term. Its presence in the central United States and some countries is without doubts very hard, but the fact of being same the salesman, the means and the distributor of the product I believe that mine its possibilities of expansion, first by the difficulty of acentar in more countries and regions, and second because its model of business implies greater amount of capital inverted in existence, with the consequent immobilization of money.

We will see that it happens, dira the future '... It is not going to be that tomorrow Google buys Ebay or vice versa, and this article finishes being only a handful of crazy ideas.